- Complete research on the company, products, competitors, past and similar campaigns
- Meet with the client to discuss vision and objectives
- Write down my own objective
- Build a features + benefits list
- Determine a benefit that is a Unique Selling Position
- Create a mind map of ideas surrounding the USP
- Choose one idea
- Create a mock-up
- Present to the client
- Go forward or/and make changes
- Work on the design
- Present final design
- Make changes
- Hand finished work over to the client
Greta Rabbetz 